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Write a strengths, weaknesses, opportunities, and threats (SWOT) analysisLinks to an external site. of the use of game engine technology Unreal EngineLinks to an external site. as used in virtual production (but not gaming) environments to create professionally-produced content. The analysis must be supported with your own independent research on how Unreal Engine is implemented in virtual production environments for films, commercials, television series, and user-generated productions. You may also include any of your own personal and professional experiences.
Follow these steps to complete the assignment:
- Begin your analysis with an introduction to the technology (e.g., what it is and how it is used). Write a transition sentence from the introduction that leads into an analysis.
- Next, present the SWOT information from your independent research as concise key points in a visualization, such as a table, diagram, or graphic. You must provide three points minimum for each section of the SWOT. Label each section of the analysis with its corresponding SWOT element: Strengths, Weaknesses, Opportunities, or Threats. Your visualization should be included as an Appendix to your written analysis, which you will refer to in your narrative.
- Then, continue writing your 1- to 2-page analysis synthesizing the information in a polished manner and style that you would use to submit a report to senior management (e.g., no spelling, punctuation, or grammatical errors, efficient structure, professional tone). This analysis should include, but is not limited to the following:
- Correlate use of the Unreal Engine production technology, generally, with the costs associated with production budgets for streaming-only productions versus, for instance, worldwide theatrical releases or linear network television budgets, which are financed in different ways.
- Associate the use of Unreal Engine production technology with advancements over green screen production technology or shooting practically on location or in a large set on a soundstage.
- Two to three characteristics or features of Unreal Engine that are either superior or inferior to other virtual production technologies. This should be a compare/contrast with competing platforms or derived platforms.
Formatting
- Style: The information contained in your SWOT visualization (e.g. chart or table) can take a variety of forms (e.g., bullet points, short prose, etc.) but it must be very clear to the reader, with each of the three points of each section easy to decipher. The introduction and analysis synthesizing information should be presented in narrative form, using complete sentences, transition sentences, and paragraphs.
- Length: Your paper should be 3-4 pages in length, not including a references page. Points will be be deducted for papers that exceed the specified length (see rubric below for more details).
- APA Formatting: