Supermarkets Such As Tamimi Use These Data To Create Value For The Firm And Consumers

Week 9: Interactive Learning Activity

9.1 Learning Outcomes:

• Outline the different methods of segmenting a market.
• Describe how firms determine whether a segment is attractive and therefore worth pursuing.

9.2 Action Required:

• Chapter Name: Read Ch-10 “Marketing Research” from Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.

9.3Test your Knowledge (Question):

• Discussion Question #1: Tamimi Markets has a great new customer appreciation program with the name “Tamimi Rewards” (https://tamimimarkets.com/). These programs collect purchasing data and build consumer profiles. How can supermarkets such as Tamimi use these data to create value for the firm and consumers? Discuss briefly.

9.4 Instructions

• Answer this question in test your knowledge section.
• Post your answer in the discussion board using the discussion link below

(Week 9: Interactive learning Discussion)