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Seo Key Word Mapping

First, read Chapter 4, Search engine optimization in your textbook then create a free 7-day account with SEM Rush. Then, complete the following SEO research.

  1. Using the same brand landing page that you chose for the Week 2 Lab 1 assignment, explain the importance of SERP page ranking and relevance factors to a key word strategy. How does it work? (Be sure to cite the Week 2 reading assignments in your answer.)
  2. Conduct keyword research for this brand using SEM Rush. Create a spreadsheet in Excel of 20 key word phrases (20 rows) for a specific product. These key words should reflect how consumers conduct queries (searches) for the product category. Remember to prioritize “long tail” searches that lead consumers to your landing page.
  3. Create a column in your spreadsheet called “Query Intent” that categorizes the type of searches are being performed (e.g., informational, navigational, transactional). Next, create columns for key word volume (you’ll get this from SEM Rush). Create another column “competitive ranking” that ranks the best low competition key words for your product category. Finally, create a column for the “stage of buying cycle.” Hint: the stages of the buying cycle reading in Chapter 2 will help you understand the connection between searches conducted at different stages. For example, a comparison search “iPhone 14 vs. Samsung Galaxy S22” a search for product reviews would likely happen when a consumer is moving from the “evaluation of alternatives” stage to the “purchase decision” stage.
  4. Using your key word research and analysis, make a recommendation for the top 5 best key word phrases for your product to a) increase brand awareness and top 5 to b) increase sales conversions. Be sure to “competitiveness” in your assessment. Refer to the Week 2 reading, Key Metrics to Rank in 2023 by Similar Web to understand how your product landing page’s industry category makes key words more or less competitive.
  5. Save and upload your lab assignment as two files, 1 Excel spreadsheet and 1 2-page Word document or PDF file: 1-page minimum for your analysis and recommendations, 1-page for your APA formatted references. See the MRKT6125_Lab Assignment Rubric’ SEM login information: ZIsaacs01@wildcats.jwu.edu Password: Entai123@
  6. The company is Best Buy/ link of essay is on the bottom that specifies the information I have research. Thank you for the help!!