Research Proposal Measuring Consumer Brand Equity Of Ray Ban Sunglasses In The Uk

Introduction (400 words)

Background of study

Aims and objectives

Research Questions

Problem Statement

Significance of study

Critical Review of the Literature (1100 words)
(Read widely in your topic area and summarise the main issues/areas that are pertinent to your research aim/objectives, describe unfamiliar terms and evaluate what you include to lead the reader toward the reasons why you are undertaking this research.A literature review is a comprehensive evaluation of publications in a specific field of study or related to a particular line of research, usually as an in-depth review of key works. The first section of most research articles is usually devoted to a review of the previously published literature on the topic addressed in the article, so you can use these as a guide to inform how your literature review should look)

Research Methodology (1100 words)

Research Philosophy

Research Approach (Interpretivism)

Research Design (Constructionism)

Data Collection method(Qualitative) (secondary data publicly available)

Data Analysis (Thematic Analysis) (Inductive (Theory Development)

Sampling (non-probability convenient sampling)

Limitation

Ethical consideration

Time Scale

Conclusions (400 words)
(What are the MAIN points derived from your review of the literature? What are the gaps and areas that you have identified in your topic area that require attention? How do you think your work will contribute to understanding? Why do you think your research will be valuable? Make the implications of your work to theory and managers clear very clear)