Real World Marketing Research Scenario For The Four Non Probability Sampling Techniques

1. Convenience Sampling
2. Judgmental Sampling (also known as purposive sampling)
3. Quota Sampling
4. Snowball Sampling

Guidelines:

1. NOTE: Ensure that your response differs from the examples presented in the lecture slides; identical or similar responses will incur partial credit.
2. Presentation Format:
   • Create a PowerPoint presentation with a minimum of 6 slides.
   • Include a title slide and a summary slide.
3. Slide Content:
   • Demonstrate critical thinking with insightful details about the research scenarios.
   • Use visuals to enhance clarity and engagement.
4. Additional Tips:
   • Aim for a thoughtful and unique approach in designing or describing the research scenarios.
   • Provide thorough explanations, showcasing your understanding of non-probability sampling techniques

   AI Tool Usage Policy

   • Strict Prohibition: The use of AI tools, including but not limited to ChatGPT, is unequivocally prohibited for all assessment activities outlined in this course.
   • Detecting Unauthorized AI Use: As part of our commitment to maintaining academic integrity, certain assessment activities will include questions deliberately engineered by AI to yield incorrect answers. These AI-infused questions serve as litmus tests to identify any unauthorized use of AI tools. Engaging in suspicious behavior, such as submitting an answer mirroring an incorrect AI-generated response, will trigger a comprehensive investigation for potential plagiarism.
   • Consequences of Plagiarism: If plagiarism involving AI-generated responses is confirmed, the outcome will be an “F” grade, reflecting a breach of academic integrity.