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Required to complete the course project with a presentation and a written report. Each students is to select a real organization of any size in Bahrain/ that implement the competitive strategy as per the table below. The task is to examine the organization strategic plan, various competitive strategies conduct an industry analysis and propose or recommend strategies for gaining or maintaining sustainable competitive advantage.
The findings are to be presented in class. presentation time will be for 30 minutes and should cover two parts. References could include your text book and material, companies website and publication, interview with key informant from the organization, newspaper articles, journal articles ..etc . ( I will share an example project file)
Part 1: Strategic plan
Select an organization of any size in Bahrain, (the selection is based on the corporate strategy that the organization adopt), and do the following:
- Examine the strategic plan of the organization in terms of
- Vision & Mission: Examine and critique the adequacy and merit of the vision and highlight effective elements as well as shortcomings. Identify the effective elements and shortcomings and explain why you think so and do the same for the mission.
- Values: Indicate whether the listed values reflect appropriate values for the nature of product, service, etc… of the organization
- Strategic Goals: From the organization website identify some of the company objectives. Make a list of the company’s objectives and indicate which of these are strategic and which are financial.
- Strategy: Identify three to four key elements of the company strategy highlighting the major corporate level strategy (law cost, Differentiation, focused…etc) support your identifications with evidence from the organizations.
Part 2: Industry analysis & Judgment about competitive strategies
This part covers an internal as well as external analysis of the macro as well as the microenvironment.
- a.Conduct an analysis of the macroenvironment and internal environment using two of the tools discussed in class PESTEL and SWOT for example, and indicate what this analysis suggests about your company’s current situation and future prospects?
- b.Conduct industry analysis using the five competitive forces, draw a five forces diagram for the company’s industry and briefly discuss the nature and strength/power/pressure of each of the five completive forces exert on the organization. Identify the strongest competitive pressures for your company.
- c.Based on your knowledge of strategic group mapping, draw a strategic group map showing the market position of your company in its industry based on two criteria of your choice.
- d.Identify at least two strategic moves that the organization have undertaken recently (last 5 years).
- e.Identify major elements that supports strategy execution in this organization.
- a.Who are the company’s closest competitors?
- b.What is the position of your selected organization relative to the most strongly as well as weakly positioned organizations?
- c.Which companies do you believe are likely to try to move to a different position on the strategic group map?
- d.How successful the company in implementing their generic competitive strategy in competing successfully.
- e.Propose three decisions that the company you think should make to win a sustainable completive edge over rivals.
Part 3: Prepare an overall judgment about:
Finalize the report and prepare your presentation of 20-30 minutes
General Instructions:
Group No.
Names
Corporate level Strategy
1
Focused Low-Cost strategy
NOTE: You might find that companies adopt more than one competitive strategy, that is acceptable. Talk about that but focus your discussion on your chosen strategy (meaning mention that your chosen company adopts the following several strategies but for the purpose of the assignment you will focus on one of these strategies and provide evidence to support your choice.