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Problems Analysis Of Inbal Dror Business Memo

DIRECTIONS:

Write 2 to 3 pages stating and analyzing the problems that Inbal Dror bridal wear company is facing. Problems should be stated in terms that are actionable by the decision-maker for the analysis.

****Please Read ALL 10 PAGES of Inbal Dror from Ivey Publishing to WRITE your analysis. I uploading a copy of the reading as a pdf file.*****

*****The reading addresses all problems you must write about.*****

MEMO FORMAT:

  • Business memo
  • Double-spaced, Ariel 12-point font, APA format
  • 600-750 words total (2 to 3 pages in length, excluding the title or headers)
  • Use subheadlines
  • Statements must be SUPPORTED by citations.
  • in text citations, correct APA format
  • Include a Bibliography page APA format

GUIDELINES TO FOLLOW:

  • Identify the problems clearly in your writing
  • There should be no confusion between symptoms and problems.
    • Symptoms are clustered, with each group of symptoms pointing toward an underlying problem. Substantial problems faced by the company’s decision-makers are identified, and stated in terms that are actionable by the company’s leadership.
  • DO NOT spend time introducing Inbal Dror or explaining the company’s background.
  • DO NOT come up with solutions to the problems.
  • ONLY address the problems in your written analysis.

WRITTEN PORTION:

Please analyze the four problems in your written analysis in 2 to 3 pages length.

1. Competition from Established Designers

-Elaborate on competitors such as Monique Lhuillier, Amsale Aberra, and Berta that have a wider global presence and invest heavily in marketing and advertising campaigns

-Write about the impacts of Inbal Dror only relying on word of mouth and unpaid advertising

2. Design Replicas and Copycats

-Elaborate on how it affects their brand reputation and also leads to potential loss of sales

3. Market Entry into the Far East and China

-Elaborate on language barrier issues, understanding local customers and preferences, and competition from local designers and retailers

4. Balancing Price and Quality of Inbal Dror

****Make sure to cite references and make a bibliography page for the case study Inbal Dror AND any outside resources used. Must use APA FORMAT****