Retail Management 6

Students should individually, or in groups of up to three, research and

prepare a typewritten “retail report” describing a retailer’s (or not-for-profit’s)

retail strategy. The retail report should specifically: 1) identify the retailer’s

target market, 2) describe the retailer’s retail mix, 3) critique the

retailer’s retail mix (focusing only on areas for potential improvement),

and 4) offer practical recommendations for improvement. Students

should ensure that their research relates to a specific Winnipeg-located

retailer and cites a minimum of at least eight different, significant sources of

secondary information.