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Sp180 Outline Audience Analysis For Persuasive Speech

Assignment Instructions

Outline + Audience Analysis for Persuasive Speech

This is a two-part assignment that you will turn in using one file: Audience Analysis & Persuasive Speech Outline.

Choose one of the following scenarios as the basis for both Assignments in Modules 5 & 7.

  • Scenario 1: Imagine that you have been invited to an upper-level management meeting at the company that you work for (currently or one you hope to work for). You are going to deliver a persuasive speech to persuade the management team to either change a policy or add a specific resource to their company budget.
    or
  • Scenario 2: Imagine that you have been invited to deliver a speech at a town hall meeting. You are going to deliver a persuasive speech to persuade citizens in your community to vote yes toward the allocation of city funds towards a project or cause that you believe will benefit all members of your community.

Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Use

correct English, spelling, and grammar. Sources must be cited in APA format. You must use the template provided.

Click on the icon below to download the template. Use this to complete your assignment.

Download DOC

Part 1: Audience Analysis (DUE MODULE 5)

Based on the scenario you chose for your persuasive speech for this class, analyze your audience. Describe your audience and determine how you might tailor your content to appeal to your specific audience. Full sentences are not required in your Audience Analysis.

  1. Re-read Chapter 11 from your online textbook and the Six Minutes blog posts by Andrew Dlugan to help you understand more fully what is required in your analysis.
  2. Complete the provided template based on your analysis.
    1. Audience Demographics: complete both columns at least half of the criteria.
    2. Audience Attitudes: complete both columns for the one criterion.
    3. Audience Expectations: complete both columns at least half of the criteria.

Part 2: Persuasive Speech Outline (Using Monroe’s Motivated Sequence) – The outline is due in Module 5. The speech itself is due Module 7

Create a complete preparation outline using the template provided, using the five steps of Monroe’s Motivated Sequence (Attention, Need, Satisfaction, Visualization and Action) in order in your outline.

  1. Re-read the information in the Module 6 Lecture Notes to help you understand more fully what Monroe’s Motivated Sequence is and how to use it. (Be sure to watch both videos, too.)
  2. Use full sentences throughout your outline.
  3. Your Supporting Materials should have a full sentence each, plus an APA-formatted in-text citation for each. (See Purdue’s Online Writing Lab article In-Text Citations: The Basics for assistance.)
    1. If you use phrases or sentences word-for-word from one of your sources, you must put quotation marks around the words and also provide an in-text citation. (Not doing do is a form of plagiarism, which will cause you to earn zero points on the assignment.)
    2. If you paraphrase material from a source, you will still need to include an in-text citation. (Not doing do is a form of plagiarism, which will cause you to earn zero points on the assignment.)
  4. All sources that you cite in your outline should have a corresponding entry on your Reference page. (See Purdue’s Online Writing Lab article Reference List: Basic Rules for assistance.)

Length/Formatting InstructionsLength300 WordsFont12 point, Calibri Font, no more than 1″ marginsProgram/File TypeSubmit in WordReferencing systemAPA referencing system is necessary in assignments, especially material copied from the Internet.For examples of correct citations, visit the following links:http://owl.english.purdue.edu/owl/resource/560/01/File Name

Outline + Audience Analysis for Persuasive Speech Grading Rubric

Your work will be evaluated on the following criteria:

CATEGORYExpertProficientApprenticeNoviceAudience Analysis: Brief Description of Audience (5 points)5 points
Clear and specific overall description of audience in 20 or fewer words.4 points
Clear and specific overall description of audience in 21 or more words.3 points
Overall audience description needs more clarity.0 points
No audience description included.Audience Analysis: Audience Demographics (10 points)10 Points
For five or more of the demographic criteria, audience is described clearly AND a clear and specific explanation of how to tailor the content to this audience based on the criteria is included.8 Points
For five or more of the demographic criteria, audience is described AND an explanation of how to tailor the content to this audience based on the criteria is included, but could use more specificity or clarity.7 Points
For three or four or more of the demographic criteria, audience is described AND an explanation of how to tailor the content to this audience based on the criteria is included, but could use more specificity or clarity.0 points
Two or fewer demographic criteria are included.Audience Analysis: Audience Attitudes (10 points)10 Points
For the one audience attitude criterion, audience is described using one of the provided terms AND a clear and specific explanation of how to tailor the content to this audience based on the criterion is included.8 Points
For the one audience attitude criterion, audience is described using one of the provided terms AND an explanation of how to tailor the content to this audience based on the criterion is included, but could use more specificity or clarity.3 Points
For the one audience attitude criterion, audience is described using one of the provided terms. The explanation of how to tailor the content to this audience based on the criterion missing.0 points
No audience attitude information is included.Audience Analysis: Audience Expectations (10 points)10 points
For three or more of the audience expectation criteria, audience is described clearly AND a clear and specific explanation of how to tailor the content to this audience based on the criteria is included.8 points
For three or more of the audience expectation criteria, audience is described AND an explanation of how to tailor the content to this audience based on the criteria is included, but could use more specificity or clarity.7 points
For two of the audience expectation criteria, audience is described AND an explanation of how to tailor the content to this audience based on the criteria is included, but could use more specificity or clarity.0 points
One or zero audience expectation criteria are included.Outline: Introduction (Attention) (10 points)10 points
1. Gets attention
2. Establishes your credibility
3. Clearly identifies your central idea
4. Previews the main points8 points
Meets any three of the four criteria.7 points
Meets any two of the four criteria.0 points
Meets one or zero of the four criteria.Outline: Body of Presentation (Need, Satisfaction and Visualization) (20 points)20 points
The Monroe’s Motivated Sequence steps of Need, Satisfaction & Visualization are present and well developed with supporting points.16 points
The Monroe’s Motivated Sequence steps of Need, Satisfaction & Visualization are present yet require further development.14 points
All three Monroe’s Motivated Sequence steps of Need, Satisfaction & Visualization are not present and/or the steps require significant development.0 points
Monroe’s Motivated Sequence is not used as the structure of the body of the outline.Outline: Supporting sources included (10 points)10 points
One supporting source cited properly for each supporting point (two for Need, two for Satisfaction, two for Visualization).8 points
Total of four supporting sources cited properly for supporting points.7 points
Two or three supporting sources cited properly for supporting points.0 points
One or zero supporting sources included.Outline: Conclusion (Action) (5 points)5 points
Complete conclusive statement – summarizes central message, includes a clear call for action.4 points
Summarizes main points well. Call to action is not specific.3 points
Missing either the summary or call to action.0 points
No summary or call to action included.Mechanics – Grammar, Punctuation, Spelling (10 points)10 points
Student makes no errors in grammar, punctuation, or spelling that distract the reader from the content.8 points
Student makes 1-2 errors in grammar, punctuation, or spelling that distract the reader from the content.4 points
Student makes 3-4 errors in grammar, punctuation, or spelling that distract the reader from the content.0 points
Student makes more than 4 errors in grammar, punctuation, or spelling that distract the reader from the content.APA Format – Citations and References (10 Points)10 points
All sources used for quotes and facts are credible and cited, and the references and in-text citations are all properly formatted. Each reference has an in-text citation and in-text citation has a reference.8 points
All sources used for quotes and facts are credible and cited, but slight errors are present in the format of the in-text citations or references. Or there may be one in-text citation or reference missing.4 points
Some sources used for quotes and facts are either not credible or there are significant errors in the in-text citations and/or references. Or there are multiple missing in-text citations or references.0 points
The sources used for quotes and facts are not credible and/or not cited. The in-text citations and/or references are not present.