Starbucks Swot Analysis

ASSIGNMENT 1

Step 1: Congratulations! You’ve been hired as a manager and have been asked to analyze the current status of your organization.

Select a company – either the company you work for, a company you have worked for in the past, or 1 of the companies on the Business Source Complete: SWOT Analyses list – to use for the rest of the course (this will sometimes be referred to as “your organization”) and research its history.

Note: Some reports are more recent than others. It’s in your best interest to find an organization with a recent (within 2 years) report.

Step 2: Review your organization’s SWOT analysis and other available sources to evaluate the strategic needs of the organization within a changing global environment.

Complete the Organizational Analysis worksheet for your evaluation. Note: This type of information is often found in the organization’s annual report.