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Assignment DirectionsStep 1: Choose a CompanyIn the first Competency Assessment, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in themarketplace. Now you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.Select and research a company that is having financial difficulties or is on the brink of bankruptcy. You may also choose to use your current employer or acompany you’ve worked for in the past as long as you have sufficient data to complete the assignment.Review “Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.You can also access specific information about a variety of businesses in the University Library by searching the following databases:• University Library > Databases > B > Business Source Complete• University Library > How Do I > Company Information > Find Annual Reports > EDGAR (SEC Filings)• University Library > Databases > P > Plunkett Research OnlineStep 2: Write an AnalysisConduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in themarketplace and increasing financial performance.Write a 750- to 1000-word strategic analysis. When writing your analysis, complete the following:• Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company and makerecommendations for improvement.• Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.• Create a plan to implement the strategies you selected.• Include at least 3 sourc