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find a recent (within the past 2 years) Social Media Viral Video on YOUTUBE that
has had an effect on a company’s revenues/business (either positively or
negatively), the company needs to be related to the Hospitality industry. If you’re
unsure if your topic is relevant, please speak with the Instructor.
In this paper, describe the viral video’s effect, documented number of views, you
will need to detail the video’s effect on business (either positively or negatively),
reference available data to support your view, as well as your opinion on the viral
video. You must include a link to the viral video within your paper. Your video
must be from YouTube, it cannot be from TikTok.
Your assignment should be professionally prepared with appropriate citations
(must cite all sources used) and format (double-spacing, standard margins, and
professional-looking charts and graphs, if needed). Paper should be 3-5 pages in
length, 12pt font of your choice.
Refer to the Starbucks Social Media example as a reference.
During this process, please feel free to contact the instructor whenever you have
problems or questions.
Due by 11:59 pm on Sunday March 31, 2023.
• Submit your Project on Blackboard as a .doc, .docx or .pdf file format
• This assignment has a maximum of 10 points in value. Reasons for point
deductions: Not following directions, turning in assignment late, paper
unprofessional in grammar or spelling or formatting
• Videos must be from YouTube, if they are from TikTok, you will receive a
ZERO grade.