IT to achieve customer intimacy. Question 2. 2. (TCO A) Networking and telecommunications technologies, along

Use IT to increase supplier loyalty. Use IT to increase operational efficiency. Use IT to create new products and business models. Use IT to help survive government reporting requirements. Use IT to achieve customer intimacy. Question 2. 2. (TCO A) Networking and telecommunications technologies, along with computer hardware, software, managementtechnology, and the people required to run and manage them, constitute an organization’s (Points : 10) data management environment networked environment ITinfrastructure information system Question 3. 3. (TCO B) The value chain model (Points : 10) categorizes five related advantages for adding value to a firm’s products or services. sees the supply chain as the primary activity for adding value. categorizes four basic strategies a firm can use to enhance its value chain. helps a firm identify points at which information technology can most effectively enhance its competitive position. Question 4. 4. (TCO C) Which common database challenge is illustrated by the text’s discussion of receiving multiple pieces of the same direct mail advertising with an identical address? (Points : 10) Data normalization Data accuracy Data redundancy Data quality Question 5. 5. (TCO D) The Internet is based on which threekeytechnologies? (Points : 10) TCP/IP TCP/IP, HTTP, and packet switching Client/server computing, packet switching, and the development of communications standards for linking networks and computers Client/server computing, packet switching, and HTTP